First installment of Companies I Wish I’d Thought of Starting

Jan 16, 2007   //   by Pema   //   Startup  //  1 Comment

Every once in a while a company will launch and I’ll get a sinking feeling in my stomach. Followed by a feeling of jealousy because I didn’t think of the idea, and then happiness because I’ll get to use their products or services.

WeatherBill is a company like that.

WeatherBill launched last week with a nice little web site and an all star list of financial backers. The site lets people take out insurance on weather events that effect you or your business. So, for example I’m going to take out a policy for my next holiday to San Francisco. If it rains more than 3 of the 7 days I’m away I want to be paid out $200 per day. On WeatherBill this policy will cost me $74.82.

WeatherBill makes sense for any kind of business that is impacted by weather – from a golf course to a farmer to a baseball team. Gamblers will love using it too ;).

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About Pema Hegan

Pema Hegan A Kiwi living in Canada.
I love music, obsess over architecture and miss the ocean.

I'm a partner and managing director at Rethink Toronto.

Before Rethink, I founded and then sold GigPark (a social web startup), and was the founding editor-in-chief of Dose.

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