Toro magazine closing its doors today
I was sad to hear that the fantastic Canadian men’s magazine, Toro will not be publishing their March issue, or any more for that matter. The reason given: the advertising market in Canada. Apparently the ads dollars they were getting just couldn’t sustain their business.
Here is a quote from the press release:
(TORONTO – February 12, 2007) Toro proprietor Christopher Bratty is suspending publication of the Canadian men’s magazine he launched in April 2003. “Despite steady annual growth,” says Toro publisher Dinah Quattrin, “it’s become clear that the advertising revenue available in Canada for a general-interest men’s magazine is such that even a very high-quality book like Toro can, at best, manage to sustain itself. The prospect of significant profits wasn’t in the foreseeable future.”
UPDATE: I’ve already had a couple of emails from Dose staff suffering from flashbacks!
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About Pema Hegan
A Kiwi living in Canada.
I love music, obsess over architecture and miss the ocean.
I'm a partner and managing director at Rethink Toronto.
Before Rethink, I founded and then sold GigPark (a social web startup), and was the founding editor-in-chief of Dose.
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THAT is a very unfortunate piece of news. They’re by far one of my favourite rags