Advice form Richard Edelman
Stuart MacDonald‘s final question to Richard Edelman during this morning’s Mesh keynote was: What three pieces of advice would you like everyone here to walk away with?
His answer:
1. Make your stories visual. PR people are great with words and not so great with visuals.
2. Don’t be defeated by setbacks. You have to fall a couple of times to ski fast (skiing was his analogy of choice).
3. Don’t let clients say ‘here is your little box’. There is this tremendous grey area. Be bold and assert yourself.
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About Pema Hegan
A Kiwi living in Canada.
I love music, obsess over architecture and miss the ocean.
I'm a partner and managing director at Rethink Toronto.
Before Rethink, I founded and then sold GigPark (a social web startup), and was the founding editor-in-chief of Dose.
- See you later city, mainland, real life. See you on Tuesday. #cottage! @ Bayview Marina http://t.co/v8mSbw5w http://twitter.com/pema
- Know anyone crazy enough to spend a month in a car to support @EvergreenCanada? Apply here: http://t.co/hT79MitA #monthinacar @monthinacar http://twitter.com/pema
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