Cool concepts beat big budgets
My lovely wife sent me a couple of videos from the new Feist record yesterday. I thought I’d share them here.
Both are really imaginative, fun little clips that add a lot to the songs. I’m sure they weren’t cheap to produce, but compared to other videos being made these days I’ll bet they were well below average.
This is an example of a great concept (for a music video in this case) easily standing up against much bigger budget affairs. For the last few years I’ve been predominantly working on projects with smaller budgets and, more often than not, I’ve loved the restriction. What do they say about necessity being the mother of invention?
On, two, three, four:
[youtube=http://www.youtube.com/watch?v=p8Z-DIAthbM]
My moon, my man:
[youtube=http://www.youtube.com/watch?v=zWrNCCx2p5U]
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About Pema Hegan
A Kiwi living in Canada.
I love music, obsess over architecture and miss the ocean.
I'm a partner and managing director at Rethink Toronto.
Before Rethink, I founded and then sold GigPark (a social web startup), and was the founding editor-in-chief of Dose.
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the one-two-three-four viseo is the best single shot video I’ve seen since fat boy slim’s weapon of choice.
oops, video :)
Weapon of Choice is a classic video. Spike Jonze casting Christopher Walken was genius. Thanks for reminding me Keltie!