2012 Olympic logo

Jun 4, 2007   //   by Pema   //   Uncategorized  //  5 Comments

London unveiled their 2012 Olympic logo today. Brutal. Just brutal.

UPDATE: It seems that 32,000 Brits agree, that Wolff Olins could have done a better job with the logo.

5 Comments

  • It looks like Lisa Simpson giving head, some animations are already doing the rounds. I have posted one on my site.

    Bloody awful. £400,000 for that pile of shyte.

  • It looks like SHIT!

  • It sums up London well; expensive and in a state of chaos.

  • Ha! Thanks Matt. Suddenly it makes sense.

  • what does it even mean?

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About Pema Hegan

Pema Hegan A Kiwi living in Canada.
I love music, obsess over architecture and miss the ocean.

I'm a partner and managing director at Rethink Toronto.

Before Rethink, I founded and then sold GigPark (a social web startup), and was the founding editor-in-chief of Dose.

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