pe.ma Pema Hegan's collection of news and ideas too long for a tweet

4Jun/075

2012 Olympic logo

London unveiled their 2012 Olympic logo today. Brutal. Just brutal.

UPDATE: It seems that 32,000 Brits agree, that Wolff Olins could have done a better job with the logo.

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  1. It looks like Lisa Simpson giving head, some animations are already doing the rounds. I have posted one on my site.

    Bloody awful. £400,000 for that pile of shyte.

  2. It looks like SHIT!

  3. It sums up London well; expensive and in a state of chaos.

  4. Ha! Thanks Matt. Suddenly it makes sense.

  5. what does it even mean?


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