2012 Olympic logo
London unveiled their 2012 Olympic logo today. Brutal. Just brutal.
UPDATE: It seems that 32,000 Brits agree, that Wolff Olins could have done a better job with the logo.
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About Pema Hegan
A Kiwi living in Canada.
I love music, obsess over architecture and miss the ocean.
I'm a partner and managing director at Rethink Toronto.
Before Rethink, I founded and then sold GigPark (a social web startup), and was the founding editor-in-chief of Dose.
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It looks like Lisa Simpson giving head, some animations are already doing the rounds. I have posted one on my site.
Bloody awful. £400,000 for that pile of shyte.
It looks like SHIT!
It sums up London well; expensive and in a state of chaos.
Ha! Thanks Matt. Suddenly it makes sense.
what does it even mean?