Breaking news: Bridezilla is an ad for Sunsilk
[youtube=http://www.youtube.com/watch?v=MRNntNBEUF0]
I’m sure you’ve all seen the Bridezilla clip that’s been doing the rounds: Girl completely wigs out and cuts her hair an hour before her wedding.
I got an email from a friend today, Robbie McNamara who produced it. Here is the info he passed on:
The video was directed by John Griffith and shot in the Sheraton Four Points hotel on Lakeshore Boulevard in Toronto. Heather Fox did hair and makeup and Mark Binks was the coordinator. It was intended as a non-branded viral ad for Sunsilk hair products. The advertising agency behind it was Capitol C, here in Toronto.
With over 9 million views this might be the best value for money an advertising client ever got.
There is a good story with lots more details on this at Torontoist.
About Pema Hegan
A Kiwi living in Canada.
I love music, obsess over architecture and miss the ocean.
I'm a partner and managing director at Rethink Toronto.
Before Rethink, I founded and then sold GigPark (a social web startup), and was the founding editor-in-chief of Dose.
- See you later city, mainland, real life. See you on Tuesday. #cottage! @ Bayview Marina http://t.co/v8mSbw5w http://twitter.com/pema
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